Measurement Month


In February 2022, Northern Policy Institute, in partnership with organizations across Ontario’s northern regions, launched Measurement Month. Measurement Month is an annual effort to leverage our individual resources to collect consistent, comparable data to inform decision-making at the local, regional, provincial, and national level. Given the demographic challenges facing our regions, this Measurement Month will focus on racism, reconciliation, and welcoming.

Measurement Month Throughout the Years

Measurement Month 2023

Measurement Month 2022

Survey Areas


Employer Preparedness Survey

  • Measuring and assessing the ability of employers to meet the unique needs of immigrants, diverse groups and succession planning.
  • Eligible respondents: Organizations/businesses in any industry, that have at least one employee.

Individual Experience Survey

  • Measuring and assessing individuals’ satisfaction with support services and related resources in their communities, as well as the welcoming efforts of each community.

  • Eligible respondents: Any individual currently residing in a Northern Ontario community.

Exit Survey

  • Measuring and assessing perspectives of individuals who have migrated out of a Northern Ontario community.
  • Eligible respondents: Any individual who has lived in a Northern Ontario community previously, but has since left the community within the last 5 years.(even if they moved within Northern Ontario).

Student and Youth Survey

  • Evaluating youth's experience, and willingness to stay, in their community
  • Eligible respondents: Any individual currently residing in a Northern Ontario community that is under the age of 30 and/or is a student.

Attitudes towards Immigration Survey

  • Measuring and assessing individuals' attitudes towards immigration and its impacts on their community.
  • Eligible respondents: Any individual currently residing in a Northern Ontario community.
Note: This “Attitudes towards Immigration” Survey is repeated every two years. In alternating years Measurement Month includes a survey on “Experience with Racism” 

Partner Information

PROMOTE the surveys, on social media, on your website, in your newsletters or other regular communications you may distribute.

PARTNER on a survey. Pick one survey (there are five to choose from), distribute it to your clients and contacts, encourage them to respond.

How does Measurement Month help YOU?

  1. Alignment of Northern Ontario data collection efforts, i.e.:
    1. A collective effort to increase response rates
    2. Comparable data across regions collected simultaneously
    3. Using a consistent survey tool
  2. NPI will prepare the messaging and graphics
  3. Your organization’s logo will be displayed on this master survey landing page and your organization will be listed as an informal partner in NPI’s annual report
  4. NPI will analyze the data and will provide, for your use, the anonymized data for your region (pending appropriate response rates)

Any questions? - Contact Us

This does not work without you. Any organizations that are interested in helping with the survey effort are encouraged to reach out to our Senior Researcher - Martin Lefebvre, either over email ( or by phone (1- 705-572-8956 ext 404).