Backcountry Motorsports Media

May 28, 2018 - Where passion meets profession – Shelby Mahon does it all at Backcountry Motorsports Media.

Located in Parry Sound, Ontario, Backcountry Motorsports Media is a multi-faceted marketing business that focuses specifically on the motorsports industry. The organization offers a variety of services including:

  • Live event coverage
  • Social media marketing
  • Graphic design
  • Action photography
  • Video production
  • Writing services
  • Website development & search engine optimization


Owner Shelby Mahon, was born and raised 20 minutes north of Parry Sound, where she grew up as a “backwoods” girl – snowmobiling, ATVing, and much more. Shelby developed a passion for motorsports at the young age of 9, and since then has had a successful snowmobile racing career, which lead to the launch of Backcountry Motorsports Media. A Bachelor of Arts Degree from Wilfrid Laurier University, as well as a Journalism diploma have provided Shelby with the knowledge she needed in order to ensure the success of the company.  Shelby owns and operates the organization on her own, but is currently in search of an intern.

The company launched in 2013, and it took Shelby hard work and self-sacrifice to get it to where it is today. By attending as many events as possible, and by going above and beyond to get that “perfect shot”, the business began to grow.  

With her unique understanding of the Motorsports and Powersports Industries, including spectator experience, event organization and sponsor expectations mixed with top-notch marketing skills, Backcountry Motorsports Media provides upcoming athletes with the tools and support they need in order to become successful within the industry.

With over 4,000 Facebook fans and many 5-star reviews, her clients have nothing but good things to say about the company:  

 “…Not only has Backcountry Motorsports Media provided us with pictures, but has created us posters, resumes and end of season videos. All of this has helped us gain some well-known sponsors…”

The company is now well-established within the industry, representing many high-profile clients, including the Canadian Snowcross Racing Association, Rock Star Energy Drink OTSFF Polaris SnoX Team, Royal Distributing and many more! Shelby has also covered many special events, including the 2017 CMRC National Round 10, Winter X Games, Toronto Snowmobile, ATV and Powersports Show and more.

Shelby says that one of her favourite parts about owning the business are the relationships she develops:

“The people I get to meet, the kids I get to see grow up and the friendships I get to develop make this one of the most inspiring and heartwarming industries I can think of. Capturing moments that become beloved memories to families and seeing how happy that makes them is so rewarding.”

In her free time, Shelby sticks to her roots by snowmobiling and ATVing. Having travelled around North America, she notes that one of her favourite snowmobile trips was right here in Northern Ontario - from Searchmont to Dubreuilville.  

To stay up-to-date on the company, visit the Facebook and Instagram pages. To learn more about what Backwoods Motorsports Media can do, visit her website.


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Jenna Marsh is a Communications Officer for Northern Policy Institute. 

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